Some guys are really attached to their beards, and of course their beards are attached to the guys. Which is why they need razors.
Sweet long-format video chronicling the effect of shaving after 14 years bearded.
A nice insight started the idea ... one of the team recalling no one recognized his dad after he had shaved his beard off.
Very different execution but reminded me of the shock value of Randy Bass, a US Baseball player in Japan many years ago, shaving his beard off to promote the launch of a new razor at the time. Having said that I think he looked better with the beard however!