This one is from the Northern Hemisphere. Down South it is getting chilly.
Pepsi-co's Frito-Lay is known for consumer involvement marketing with loads of great examples stretching to flavour development.
In its latest, it is giving 10,000 customers the chance to personalise their packaging on potato chips by uploading a photo representing their "Summer Moment". at the same time across its packs it is introducing UV activated packaging so the pack design subtley changes when exposed to brighter light.