I love True, the Thai telecoms providers approach to branding.
Yes, they have lots of offers, a great network, wifi, TV cable etc etc but when it comes to emotionality and capturing what communicating is about, they get it! (Don't get me wrong they advertise the basic information too, but don't confuse the two).
The latest piece of work is below, followed by a slightly older one.
For more heart-moving work check out Thai Life (Insurance).