Top 20 2015
Walk the talk
January 25, 2016
You can do far worse than check out Tom Fishburne's huge ouevre of insightful takes on marketing and marcoms.
Here's his latest ... on being "on brand"
Often taken for granted, a good relationship is as important as anything else in marcoms - agency to client, client to agency, and obviously brand to customers (and society).
Some basic but oft-forgotten tips.
January 20, 2016
But is it the right one?
Unilever's AXE (Lynx in some markets) has switched from BBH to 72andSunny with a radical departure from the earlier, long-running and much loved "babe-magnet" approach.
While the set up of the new work "who needs a six pack ..." is all very goo...
January 18, 2016
Adweek has posted the top ten most watched Youtube "ads" of 2015.
5 of the 10 are for mobile games, of which 4 are for the same one "Clash of Clans". I'll post the link below, but to be honest, I didn't think there was an interesting spot among them.
Even Google's (whi...
January 16, 2016
Intereting article from adage on the pursuit of efficiency in a world where consumers seem to be avoiding advertiisng.
Interesting and bit unusal spot from Nissan, paying homage to those who have gone before - Ford, Chevrolet, Dodge ... but then Nissan is "the way forward", so its a subtle underhanded complement.
The spot's from TBWA Chiat Day - nice to see something good coming out th...
January 4, 2016
I'm sure we all have a lot to be grateful for.
A new year. Health. Friendship. Laughter.
I'ld also like to thank my old agency, JWT for many years of stimulating work, great friendships made, great brands to work on.
One thing the agency is known for, or sometimes ca...
November 19, 2015
Adage has just complied 2015's top viral, ie most shared ads (well to mid November).
The full list with links can be found at:
November 7, 2015
I'm a big fan of long-forn branded conttent, or as some folks like to call one aspect of it "filmic expression".
The second part of "The Gentlemen's Wager", features Jude Law, Giancarlo Giannini and Zhao Wei. Interesting move including the acclaimed Chinese actress, te...
November 6, 2015
Sweet sentiment and right on the button as we approach Christmas.
John Lewis, the British retailer, has just broken their 2015 pre-Christmas campaign with this lovely piece of work from adam&ev/DDB (previous known as BMP/DDB London).
Their Christmas work is always gre...
Older Posts >
Humorous Look at Marketing
The Power of Relationships
Dramatic Change of Direction
The Future of Advertising or the Death of It?
On The Shoulders of Giants
This Year's Top Twenty Viral Ads
"Blue" Branded Content
Show Someone They are Loved
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April 26, 2015