Need a good idea?
Communications research expertise?
Asian consumer and communications knowledge?
Effective evaluation and case writing?
Just need some help?
When you need a good idea ...
i&i is a strategic planning consultancy, offering counsel ranging from looking at where your brand is to helping you define where it could be, and how to get there.
Independent of any larger brand or marketing communications group, i&i offers agency neutral, media neutral, consultancy on brands, brand ideas and their activity.
We can help with:
- Brand positioning and brand idea workshops
- Insight mining
- Core Communication Ideas
- Market research meta-analysis (making the complex simpler)
- Qualitative research moderation and interpretation
- Agency and Creative evaluation
- New business partner to clients and agencies
- Effectiveness Case Writing and editing
- Freelance Insights and Marcoms help to marketing clients, business and agencies
- Marketing and agency staff training
- Agency of the Year submissions
- Asian consumer/marketing expertise
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Principal - Iain White
Iain has over 30 years experience as a brand, marketing, communications and strategic planning professional. He has worked from London to Tokyo, HK to Singapore, Myanmar to Melbourne, Birmingham to Bangkok.
Positions include Global and Regional Planning Roles as well as Planning Head in several countries.
Worked with leading Hi-Touch to Hi-Tech clients, with in-depth experience in FMCG (food, beverages, personal care), Automotive, Airlines, Telecoms, Health Care to Luxury Goods categories.
Some of Iain's major clients include American Express, Atari, BT, Cadbury, Cathay Pacific, De Beers, Heineken, Hennessy, Holden, Johnnie Walker, Kellogg, Kraft, Mazda, Nestle, San Miguel, Sony, Telenor, Telstra, Thai Airways, Unicharm, Unilever.
Outstanding record of Marketing Effectiveness awards including Grand Prix winners in Asian Marketing Awards and WARC.
Excellent knowledge of integrated marketing - WPP "Partnership in Progress" Finalist twice for integrated cross-agency cases (Mazda and Heineken).
Successful submissions on behalf of agency clients for "Agency of the Year" awards
Iain has authored a number of industry papers including "Where have all the flowers gone?" on Australian Boomers; "What Do Men Really Want" (together with Group M and MB Thailand), "Getting Ready For The AEC" (cross ASEAN report for 2015 economic integration).
When you need a good idea
Tel: +61 (0)431532857
Some recent comments:
President & Representative Director at DKJ International
I've known Iain for 30 years, as a colleague, and client. He has an active mind that continuously generates creative solutions, and is very good at sorting through complexity to identify the core of an issue. He is extremely well-liked and respected by his clients, not least because they recognize in him a genuine desire to help.
In recent years he has developed a thorough understanding of the digital world, but -- unlike many practitioners in the field -- he never lets the medium take precedence over the message. That's not surprising; he has always insisted on advertising that WORKS, which is part of the reason he wins Effectiveness Awards year after year after year.
His excellent people skills make him the perfect candidate for short-term assignments where getting up to speed quickly and smoothly is essential.
I'd hire Iain for any and all planning requirements; you'd be wise to do the same.
University of Bath School of Management
Iain is unique in an already rarefied field; as a highly experienced, senior international planner he combines intelligence, intellect, common sense and clarity with an approachable and compelling personality. As a person he combines integrity, emotional intelligence, and openness with amazingly positive energy and friendliness. As a manager, he commands respect and trust from his peers and his team.
His considerable strategic abilities are at once intuitive and data-based. He is as at home with empirical analysis as with a difficult creative brief; as comfortable explaining complex quantitative research to multi-national Clients as with deriving new insights to relieve a colleague’s creative block.
Clients are drawn to Iain’s non-threatening manner, his rapid grasp of issues and his clear, concise explanation of solutions. Colleagues unite behind his articulation of vision, his passion for the business and his loyalty to his clients.